DEEP_________( > ̥< )_________FASCINATING_________(ª _ ª)_________CHEAP_________[ ºuº ]_________COLORFUL_________( ^ i ^ )_________FAMILIAR_________( ˜ ʖ ˜ )_________STORIES_________( º±º )_________FIGURES_________[ ˆɀˆ ]_________ARCHETYPES_________( ˵ ̫ ˶ )_________HEROES_________(ͼ ٮ ͽ)_________MODELS_________[☐ ̺ ☐]_________LEGENDS_________( † ٮ † )_________POP_________( > ̥< )_________SOCIAL MEDIA_________(ª _ ª)_________GAMES_________[ ºuº ]_________MYTHOLOGY_________( ^ i ^ )_________CONSUMER_________( ˜ ʖ ˜ )_________TOYS_________( º±º )_________NARRATIVE_________[ ˆɀˆ ]_________OBJECTS_________( ˵ ̫ ˶ )_________ALTERNATIVE_________(ͼ ٮ ͽ)_________VIBRANT_________[☐ ̺ ☐]_________UNSETTLING_________( † ٮ † )_________POETIC_________( ^ i ^ )_________CHILDHOOD_________( ˵ ̫ ˶ )_________IMAGINATION_________( > ̥< )_________
Lost in Toyland is an artistic project by Gilles Tricoire that takes us deep into the fascinating world of plastic toys: cheap, colorful, familiar, yet loaded with deeper stories. These figures embody archetypes, heroes, role models, legends, inspired by pop culture, social media, video games, mythology, and consumer society.
” The White Cloche ” – 2026
The project hijacks the codes of traditional toys to turn them into narrative art objects. Lost in Toyland brings to life an alternative world: vibrant, unsettling, poetic. It’s a grown-up reinterpretation of childhood imagination, both playful and critical.
“Europa” – 2026
